About Us
About betr
betr is an Australian publicly listed company (ASX) with offices in Darwin, Sydney, Melbourne and the Gold Coast and operates under a Tasmanian Gambling Licence.
About betr
betr is a pure-play digital wagering operator listed on the Australian Securities Exchange (ASX) focusing solely on the Australian wagering market. The Company has a world-class board led by prominent Australian wagering industry figures Matthew Tripp and Michael Sullivan, and a highly experienced management team.
The company is led by an experienced Board and Management Team, with several key executives having held senior management and non-executive positions at Sportsbet, Sportingbet, Centrebet, CrownBet and BetEasy.
Betr is headquartered in Melbourne and seeks to operate within the boundaries set by multiple Australian regulatory authorities at a federal and state level. This regulation involves varying restrictions on products and promotional activities that can be offered by licensed corporate bookmakers in Australia.
On July 6th 2026, the company recently moved it's license from the Northern Territory to the Tasmanian Liquor and Gaming Commission. The company merged with BlueBet in April 2024, and in April 2025 completed the acquisition of Topsport.
betr History
In 2015, the business name BlueBet was first registered with Michael Sullivan establishing BlueBet Pty Ltd, which was later rebranded as betr. BlueBet successfully completed it's initial public offering (IPO) and commenced trading on the Australian Securities Exchange (ASX) on July 2, 2021.
On April 11, 2024 the proposed merger between BlueBet and betr was officially announced to the Australian Securities Exchange (ASX). Following the tie-up, the combined ASX-listed entity migrated customers to BlueBet's proprietary technology platform and officially rebranded its consumer-facing operations to betr on August 14, 2024.
In April 2025 the company underwent a name change and now trades on the ASX under the ticker BBT as Betr Entertainment Aus Pty Limited.
Sponsorships
In March 2021, BlueBet became the official naming sponsor of Penrith Stadium rebranding to BlueBet Stadium, a title that remained in place until the venue closed at the end of the 2024 NRL season.
Betr is a premier partner and official upper-back jersey sponsor for the Dolphins NRL team. The wagering company secured this position following the merger with BlueBet. The partnership continues into the current season, with betr serving as an approved betting provider.
In 2026, betr was the official naming rights sponsor of the annual Darwin Triple Crown at Hidden Valley Raceway.
Betting with betr is 100% safe and secure.
betr operates 24 hours a day, 7 days a week on the web via betr.com.au as well as our cutting-edge iPhone and Android apps.
All telephone conversations with representatives of betr are recorded on a government-approved voice logging system for the security of both the client and the bookmaker.
Betr Corporate
Straight answers about betr's ASX listing, ownership and operating status in Australia.
1. ASX, Share Price & Stock
Is betr listed on the ASX?
Yes. betr's wagering business operates under an ASX-listed parent company, trading under the ticker code BBT. The company was previously listed as BlueBet Holdings Ltd and changed its name in April 2025, following the 2024 merger between BlueBet and betr, to trade as Betr Entertainment Aus Pty Limited. Betr's corporate site can be found here.
What is betr's share price or stock code?
betr's ASX-listed parent trades under the code BBT. Because share prices move throughout each trading day, we don't quote a live figure here — check the current price directly via the ASX or your preferred share-market data provider.
Is BlueBet the same company as betr?
Yes. BlueBet and betr merged in April 2024, with the combined ASX-listed entity officially rebranding its consumer-facing operations to betr on August 14, 2024. The listed company itself later changed its name to Betr Entertainment Aus Pty Limited in April 2025.
What does betr's ASX-listed company do?
It's a pure-play digital wagering operator listed on the Australian Securities Exchange, focusing solely on the Australian wagering market, offering sports and racing betting products through online and mobile platforms.
Need further assistance? Please contact our Customer Support.
2. Ownership
Who owns betr?
betr is owned by its ASX-listed parent company (ticker: BBT) — meaning ownership is spread across public shareholders rather than a single private owner. The Company has a world-class board led by prominent Australian wagering industry figures Matthew Tripp and Michael Sullivan.
Who founded betr?
Matthew Tripp founded the original betr brand, backed initially by News Corp Australia. BlueBet, the platform betr later merged with in 2024, was founded in 2015 when Michael Sullivan established BlueBet Pty Ltd.
Who is betr's owner in Australia?
There is no single "owner" — betr is run by its ASX-listed parent company. The Board is led by Matthew Tripp and Michael Sullivan, with an experienced management team, several of whom have held senior positions at Sportsbet, Sportingbet, Centrebet, CrownBet and BetEasy.
Is betr an Australian-owned company?
Yes. betr is headquartered in Melbourne, with offices in Darwin, Sydney, Melbourne and the Gold Coast, and is listed on the Australian Securities Exchange.
Need further assistance? Please contact our Customer Support.
3. Can You Use Betr in Australia
Can you use betr in Australia?
Yes. betr is a licensed Australian wagering operator, open to eligible customers aged 18+ across Australia, operating under a Tasmanian Gambling Licence.
Is betr legal and licensed in Australia?
Yes. betr operates under a Tasmanian Gambling Licence, having moved its license from the Northern Territory to the Tasmanian Liquor and Gaming Commission on July 6th 2026. All internet wagers can be scrutinised, in real time, by the relevant regulator.
Is betr available as an app?
Yes — betr operates 24 hours a day, 7 days a week on the web via betr.com.au as well as our cutting-edge iPhone and Android apps.
Need further assistance? Please contact our Customer Support.
4. Is betr Still Operating
Is betr still operating?
Yes. betr is actively trading as a licensed Australian wagering operator. Recent milestones include completing the acquisition of TopSport in April 2025, becoming a premier partner and official upper-back jersey sponsor of the Dolphins NRL team, and taking on the naming rights sponsorship of the 2026 Darwin Triple Crown at Hidden Valley Raceway.
Has betr shut down or gone out of business?
No. Some confusion here comes from a completely different, unrelated company also called "Betr" in the United States — a US gaming app covering fantasy sports picks, social casino and prediction markets. It has no connection to betr.com.au, its ASX-listed parent, or the Australian wagering business described on this page.
What happened to BlueBet?
BlueBet didn't disappear — it merged with betr in April 2024, and the combined entity rebranded its consumer-facing operations to betr on August 14, 2024. The listed company later renamed itself Betr Entertainment Aus Pty Limited in April 2025, and completed the acquisition of TopSport that same month.
Need further assistance? Please contact our Customer Support.